Confluence is one of the most popular digital workspaces. Although it’s mostly known for its documentation and project management features, blogs are also a highly useful native feature.

Blogs are a great way for users to share articles, thoughts, and insights within their company’s Confluence environement. These articles provide a more informal and dynamic way for individuals to communicate and share information.

Even though Confluence blogs allow everyone to be heard, many employees are reluctant to start writing and sharing their knowledge.

Unfortunately, these articles usually remain hidden within the company’s shared workspace. Confluence does provide basic content creation tools, but it doesn’t have a feature that sends out alerts about new blog posts. As a result, a lot of excellent content is often overlooked. It’s no surprise that many aspiring authors lose their motivation and stop writing altogether.

Confluence blogging can improve the flow of insights and information throughout a company. To promote content creation and knowledge sharing, it’s important that everyone can quickly find and access information that is relevant to their roles and interests.

Caelor apps can help you get the most out of your Confluence blogs by making them more visible and easier to access.

Confluence blogging can have big pay-offs

Creating blogs in Confluence has a range of benefits:

1. Knowledge sharing: Blogs provide a platform for individuals to share expertise, experiences, and ideas. They’re a great way to disseminate insights and best practices and build a culture of knowledge-sharing within a company.

2. Communication: Informative articles facilitate communication both within teams and throughout an entire company. They can be used to announce updates, share news, or discuss important topics.

3. Thought leadership: Writing allows employees to showcase their expertise and contribute to the company’s intellectual capital by regularly publishing insightful articles and opinions.

4. Documentation and retention: Blogs are invaluable internal resources. They can be used to document processes, guidelines, and important discussions. A collection of articles and thought pieces provides a chronological view of the evolution of ideas and discussions, making it easier to track the context and history of a particular topic.

But there are also drawbacks to Confluence blogs

While the benefits of Confluence blogs are undeniable, there are also a few challenges to overcome:

1. Lack of engagement:  Blogs allow comments and discussions, but the level of engagement can vary. Typically, these types of articles are confined to specific spaces, which can make them less visible. Finding relevant and interesting content can be difficult. As a result, click-through rates (CTR) suffer, and engagement drops. The lack of interest and feedback may discourage authors from regularly posting or contributing.

2. Quality control: As the amount of content grows, maintaining the quality and accuracy of shared information can become a challenge. Since blogs are informal, they may not generate proper feedback or visibility. Without good QA procedures, there is a risk that articles may contain inaccurate or out-of-date material.

Overcoming the Challenges of Confluence Blogging

Pulse and Cosmos make it simple to increase the visibility of your Confluence content and enhance engagement levels. You can create eye-catching overviews that will be seen by your intended audience. You can also monitor your articles and update any outdated or incorrect information immediately.

By highlighting and featuring selected and relevant blogs, you will increase their visibility, draw in more readers, and ensure quality control.

Easily boost your Confluence blogging with Pulse and Optics

Share the Latest Blogs with a Dedicated Confluence Page

To overcome visibility challenges, you can create a centralized blog directory/Confluence page with Pulse. This dedicated page can serve as a hub for all your Confluence blogs. Users get a one-stop location to discover and explore the latest articles and insights. Optimize your page by categorizing content by labels/spaces/contributors. You can also choose from different view options. This makes it simple for users to quickly find content that aligns with their interests.

Add a Custom News Section on the Confluence Dashboard

Another way to make use of Pulse's powerful features is to create a news section on your existing Confluence dashboard or landing page. This gives you a curated, visually appealing blog collection that will grab readers' attention. Display hand-picked or dynamic articles and make them simple to find and difficult to ignore.

Integrate a Pre-Built Newsroom with Confluence

If you don’t have the time to create a custom news page, then there is a ready-made solution. Caelor’s free Confluence intranet app Cosmos has a pre-built news hub: Newsroom.

Cosmos can be fully integrated with your Confluence so you can create a dynamic and visually appealing blog directory (Newsroom) within your intranet. The app can sync with your Confluence instance and pull content from it, so the entire setup takes just a few clicks. All you need to do is apply your preferred filters.

The advanced filtering options of Cosmos Newsroom let you gather all your Confluence blogs in one place. Users can find valuable content in seconds. Engagement and visibility levels will go up, and your articles will have the desired impact.

Bonus Tip: Create Engaging Visuals for Confluence Blogs with Optics

Visual elements break up blocks of text and make content more engaging, information more interesting, and increase the likelihood of users clicking through to read the full post.

If you really want to capture people’s attention with visually more appealing content, try out Optics. Optics lets you give your Confluence blogs the boost they deserve!

Optics’ content formatting macros can enhance the visual appeal of your Confluence content to captivate readers’ attention and add extra flair. You can include eye-catching images, cards, buttons and much more in your blog to improve its readability.

The Bottom Line: Pulse and Cosmos Get Your Confluence Blogs Seen

If a blog gets published in Confluence and no one sees it, is it worth the effort? Luckily, by taking the right steps and using the right apps, you can solve visibility and engagement issues.

To increase the visibility, popularity, and engagement of your Confluence content, make sure you:

• Create a central directory on a Confluence page or use a pre-built solution.

• Showcase your collections on a Confluence dashboard.

• Encourage content creation with powerful content visualization and formatting apps.

• Use content formatting macros to create compelling visuals.

Using Cosmos and Pulse will give your Confluence blogs the attention they deserve. Explore the entire suite of Caelor apps today and discover how our apps can help you get more out of Confluence.